Press Hall is a market leader of blank apparel, based in America.

They contacted Andy to advise how to leverage their position as a supplier, in order to launch their own blank apparel brand. Andy constructed strategy documents to focus on building, shaping and empowering an online community of people who buy and customise their clothing. Andy developed campaign ideas, wrote profile pieces for various artists and implemented front-facing copy. 

CLIENT: Press Hall

DELIVERABLES: Brand strategy, editorial writing, creative conceptualisation and copywriting.